Our Team

Matt Wilson is the founder of Company Fine Wine, a private wine retail firm based in the Napa Valley. He started CFW to help wine lovers drink, collect and experience the best wines available. He began his wine career in Bordeaux, but eventually moved to New York where he began to build a faithful clientele in the wine retail sector. In 2007 he moved to the West Coast, settling in St. Helena in the beautiful Napa Valley. Matt has spoken at events and hosted dinners around the world, including 12 years at WEF in Davos, a retrospective for Screaming Eagle in Hong Kong and most recently a wine tasting for the Trustees of Stanford University. He also works very closely with the leadership team of Goldman Sachs on all major events where wine plays an important role. Matt enjoys spending time with his wife Ashley and daughter Colette. He loves to play tennis and cook Szechuan and Thai food. He is also passionate about cars, watches, and art.

Noland grew up in the Sonoma town of Santa Rosa. After graduating from UC Santa Barbara with a double major in business economics and mathematics, her intent was to become a college math professor. But accepting a job in 2004 with Jackson Family Wines ended up changing the course of her life, as she discovered a great affinity for both the wine industry and the people it attracted. In 2015 she met Matt Wilson, who recruited her to help build CFW from the ground up.

Ashley grew up and went to college in Virginia. Post-university, after an early foray into sports management, she headed out west to join the wine industry in California. Over almost two decades, she had the opportunity to learn the business from the ground up at several of the country’s most elite wineries, handling everything from hospitality to brand management to high-profile mergers and acquisitions. She joined Company Fine Wine at its inception in 2016.

Jose grew up in the Bay Area and joined the U.S. army out of high school, right after 9-11. In the service, he was sent overseas to places as far-flung as Turkey, Egypt, Italy, and Afghanistan. While the travel stoked his interest in the world at large, it was also tough on his family life, as he was married with a small child. Three and a half of his five years in the army were given to overseas deployments, causing Jose to miss over 2 years of life with his family. Once out of the army, he went to school on the G.I. bill and took a part-time job in a local wine fulfillment center. The meticulousness and discipline learned during his army career made Jose an asset in the wine fulfillment, and that part-time job quickly became a full-time position. He started working with Matt Wilson in 2014. Jose developed an interest in wine after going wine-tasting once while on R&R during the army and has enjoyed the continuing education at CFW, where wine often gets tasted and discussed by the team. Jose and his wife frequently have a glass over dinner at home.

One thing to know about Jason is that he’s incredibly fast at shucking oysters, so much so that he won the amateur competition at the National Oyster Shucking Festival. Jason fell for wine after moving the Caribbean Island of Saint Martin, a department of France and thus a place deeply into food and wine. While living there, he struck up a friendship with a pre-television Anthony Bourdain, who Jason credits with sparking his wine career. Noting Jason’s interest in wine, Bourdain informed him that, just as culinary schools existed, so did wine schools. Rapidly, Jason gave up the island life in pursuit of a wine education back home, which led to a fifteen-year career working for a national distributor and as a wine educator, himself. A chance encounter with another CFW employee led to Jason coming on board as an expert in finding and sourcing new wines. He does this largely from his home in Maryland, where he lives only 500 yards from the Chesapeake Bay, a handy thing for someone who loves cooking, fishing, and, of course, oyster shucking.

Samantha grew up in a very small town in Humboldt County, northern California on a bucolic property bursting with fruit trees and creeks. She started serving in restaurants at age 19 in part to draw her out of her own shell, because she worried, she was too introverted. But during those early years, she came to really enjoy restaurants and dining, herself, and noticed that ordering and drinking wine was always a highlight of the experience. So she decided to become a sommelier, a wise decision, since as her proclivity in wine would be demonstrated by her ensuing career. Samantha moved to Napa in 2017 to open the wine bar Compline and then took a job at the busy Thomas Keller hotspot Bouchon, where she would ascend to wine director in 2019. It was there that she met Matt Wilson, who eventually brought her to CFW in 2022 to continue some of the work she had been doing previously, namely sourcing the world’s best wines.

Growing up in Sonoma, Luis has always lived near vines, so it’s no surprise that he works in the wine industry. He’s been in the wine warehousing and fulfillment business for over 30 years. Given that most of his experience was working for large wineries, coming to CFW in 2018 presented new challenges. Following the intricacies of fine wine labeling keeps Luis on his toes, and he notes that in the warehouse, he “carries the bottles around like babies.” Luis is not a big wine drinker, himself, but loves mescal and tequila, especially anejo. His two daughters are both adults now, but Luis remains active in coaching kids sports and often must race out of the office in the evenings to get to practice on time.

Growing up locally in Yountville and American Canyon, the son of vineyard workers and managers, Alonso never thought he’d work in the wine industry. Instead, he went to Sonoma State University for literature and Spanish intending to become a teacher. That plan was waylaid when the bank he worked for during college offered him a career opportunity upon graduation, which he took, becoming a financial services manager in Napa for the next 17 years. The strain of being in that industry during the pandemic, however, led him to seek new opportunities, and he ended up at CFW in 2021.

Joy, who joined CFW in early 2023, may be one of our newest additions, but she’s also one of the most experienced. With over twenty years of luxury wine retail experience, Joy is a seasoned pro and an eternal New Yorker. Joy’s physician father was Italian by birth, so she was raised with European sensibilities full of art, music, food, and, of course, wine, of which Joy was given small amounts since the age of two. Such an early exposure to wine not only fueled a lifelong interest and appreciation but taught her to see wine as a staple of the table. Joy’s innate good taste took her at first to the fashion industry, in which she worked at a high level for 25 years before transitioning effortlessly to wine in 2001. Seamlessly, many of her fashion clients became her wine clients, and Joy sees plenty of overlap between the two worlds: “Both are about filling your life with beautiful things,” she notes.  Even though Manhattan supports restaurants on almost every block, Joy is the rare New Yorker who has never had takeout food. Rather, she takes great pleasure in cooking at home, most of the time accompanying her meals with a glass of wine, as she has been doing pretty much her entire life.